How To Identify The Most Suitable Keywords For Your Healthcare Website
If you make use of the right healthcare SEO keywords, you can expect the rate of converting leads to customers to increase to 14.6 percent which is better than the 1.7 percent conversion that comes with the use of email and printed ads. A research indicates that 98% individuals with an income of more than $41600 annually make use of the internet while another research states proved that 91% of internet users depend on search engines when seeking information through the internet. Your decision to research and use the correct healthcare SEO keywords will be justified considering that in 2012, 44 percent of patients who used the internet to find hospitals booked an appointment. By 2013, the number had gone up to 77 percent and here’s how you can make use of SEO for your healthcare website.
The first step is coming up with a list of the search terms that your customers are likely to use on the search engines. You can even recruit staff and give them the task of establishing the search terms that potential customers use when they are out to find a solution to their problems using the internet. When you compiling the search terms, ensure that the terms you select not only suits your business but also your potential customers too. You will be targeting people from the locality, and there is a possibility that your audience will add the name of your city or country in their search terms. Individuals visiting your website need to know if this clinic offers a given service or whether the pharmacy is open even on the weekends.
After you find the search terms and compile them, it is time to verify and test the keywords to determine their profitability and also determine the particular keywords that you might not have included on your list. Such a step also gives you an insight of the keyword competition against advertisers. You have to use credible SEO resources to research the topic deeply, and a keyword ranking tool will prove to be handy here. The tool helps you plan out the keywords based on the needs of your potential clients.
The research helps you determine the competition that you face by getting an insight of the sites using similar keywords. You have to ensure that the keywords you use for your website are related to the services that you offer. Ensure that you focus on keywords which have buyer intent and as also high search volume. It is also vital to incorporate local keywords and also make use of superlatives when using the keywords for your website. When blending the keywords to your website, do not use too many keywords on the same page as you may attract penalties.