Tips to Grow Your Medical Practice Customer Base
For the success of any medical practice, it is important to have steady stream of patients. While it’s important to maintain a good relationship with the existing patients, still you must aim to add new patients to your existing database in order for it to grow. Increased and stiffer competition however and the lack of marketing hampers the clinic from reaching its full potential.
You should consider reading the advice given by experts themselves on how to effectively and successfully attract patients in your respective medical field.
Number 1. Define new target audience – in order for your marketing campaign to bring the biggest impact, you have to know who your target market is. Try identifying an audience who are underrepresented when talking about healthcare campaigns. So as an example, if your direct competitors are concentrated on over 50s healthcare, then you might want to garget younger demographics such as college students or teens for medical checkups or to any age related health conditions. This is going to help your medical practice to appeal to newer audience which can separate your marketing efforts from your rivals.
Number 2. Train employees – your reception team is going to be the first people to greet patients and for that, they must provide good and professional first impression. Not only that, they have to look friendly and polite, they must answer concerns and questions of patients to the best of their ability. This will encourage and instill trust in your medical practice. In relation to patient satisfaction, your procedures, medical services, equipment and processes, it is your job to provide them with the necessary training. By doing this, you likely boost confidence in your brand and at the same time, encourage word of mouth.
Number 3. Do follow-ups with existing patients – it is essential to do follow-ups with patients on their appointment. Actually, it is one of the best ways that you can do to retain their loyalty to your medical practice. What’s funny is that, there are so many medical practices that have been spending around 90 percent of its resources only to attract patients but it can actually be a more cost effective option to retain clients as it can also help in increasing referrals.
For this reason, you better allot your time in performing follow-ups with your existing patients after procedures and appointments. This will encourage them to return down the road.
Number 4. Schedule an appointment reminder – aside from following up to patients about their health, it will be nice to send email reminders as well. They must inform current patients when they’re due to attend their checkup which will make sure that they’ll return to your medical practice and not miss important appointments.